Factors That Influence Consumer Behavior - 951 Words

What makes someone decide to buy ? Many consumers investigate to find the best deals, while others tend to impulse buy. There are four factors that influence consumers behavior. Cultural factors are from the different components related to culture or cultural environment that the consumer belongs. Social factors are the factors that influence consumer behavior significantly. Personal factors influenced by the characteristics of each consumer. Lastly is the psychological factors influenced by the consumers behavior. When learning about and individual their culture is a crutical to understanding their needs and behaviors. From day one of someone’s life they are influenced by family, friends, their cultural environment, and preferences as well as common behaviors to their own culture. When a brand is creating marketing strategy it is very important that they understand and take into account the cultural factors inherent to each market or situation and adapt the product. This plays a major role in the perception, habits, behavior or expectations of the consumers. Specifically take into account for brands in markets such as savory snacks, soda pop and alcoholic beverages. Usage and consumptions are not the same in all areas of the world. There are three categories that will also fall as a factor sub-culture, social classes, and cultural trends. A sub-culture is a group of people that share the same values based on a common experience or similar lifestyle. Social classesShow MoreRelatedFactors That Influence Consumer Behavior Essay1934 Words   |  8 PagesINTRODUCTION Consumer behavior deals with the study of buying behavior of consumers. It helps us understand why and why not an individual purchases goods and services from the market. In reality marketers don’t have the power and information to be able to control the behavior of the consumer. They may be able to influence their buying behavior but not control. There are several factors which influence the buying decision of consumers; internal and external. Culture is the most pervasive of all theseRead MoreFactors that influence consumer buying behavior1747 Words   |  7 PagesFactors that influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands. Consumer buying behavior is one of the studies that marketers need to understand. Factors that influence consumer buying behavior can be classified into four classes which are social factor, cultural factor, personal factor and psychological factor. One of the factors that influence consumer buying behavior isRead MoreInternal Factors That Influence Consumer Behavior1339 Words   |  6 Pagesor service, the behavior of consumers must be considered. Understanding how a person thinks, reacts, and feels may play a huge role in how a marketing manager sets up their campaign; thus determining whether or not their marketing plan was a success or failure. The factors that affect consumer behavior can be broken down into three segments: internal, external, and situational. Internal factors that influence consumer behavior involves the perception of a product by a consumer; perception actsRead MoreRetail Environmental Factors That Influence Consumer Buying Behavior939 Words   |  4 PagesIntroduction Consumer buying behavior has became great interest to the marketing researches (Ali Hasnu 2013, p. 1). Understanding the consumer buying behavior unable the mall managers plan effective marketing strategies. Researchers have identified number of different factors that influence consumer buying behavior. Retail environmental factors is one of these factors. This literature review seeks to identify the retail environmental factors that influence consumer buying behavior. The structureRead MoreConsumer Decision Making Process And The Beverage Brand Products1421 Words   |  6 PagesConsumers buying decision making play an important role for the success of every company or organisation. Without the investigation into consumers and their buying behaviour companies and organisation and marketer cannot achieved their aims and objective of their goals in the sale of their product. The purpose of this investigation is to explore the relationship between the consumers buying decision makin g process and the beverage brand products. (Coca Cola and Pepsi Cola) The data for the researchRead MoreEthel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success1026 Words   |  5 PagesEthel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success 10/25/2011 1. Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. Ethel’s Chocolate lounges are chocolate or candy based restaurants that where created by the Mars corporation. The Mars Corporation is the same corporation that makes the famous MM candy. In the case study on Ethel’s Chocolate Lounges we learn that the Mars Corporation has made many modificationsRead MoreConsumer Behavior Refers to the Selection, Purchase and Consumption of Goods and Services for the Satisfaction of Their Wants1679 Words   |  7 PagesConsumer behavior Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume, then he selects only those commodities that promise greater utility. After selecting the commodities, the consumer makes an estimate of the available money which he can spend. Lastly, the consumer analyzes theRead MoreCUSTOMER PERCEPTION1177 Words   |  5 PagesSeveral factors can influence our perception, causing it to change in certain ways. Consumer perception theory is any attempt to understand how a consumer’s perception of a product or service influences their behavior. Those who study consumer perception try to understand why consumers make the decisions they do, and how to influence these decisions. Usually, consumer perception theory is used by marketers when designing a campaign for a product or brand. However, some people study consumer perceptionRead MoreReligiosity And Islamic Consumer Behavior Essay1071 Words   |  5 PagesReligiosity and Islamic Consumer Behavior Name: Institution: â€Æ' Introduction Consumer behavior is the process by which individuals seek, decide, procure, utilize and dispose of products so as to satisfy their needs and wants. Consumer behavior is attracting interest from scholars especially the marketing psychologists. The concept is important to marketing because it reveals why, when and how consumers make the decisions to buy. Many factors influence consumer behavior, for example, the price,Read MoreConsumer Behavior And Interactive Marketing Report1490 Words   |  6 PagesConsumer Behavior and Interactive Marketing Report ---Take the KFC in Norwich as an Example Introduction Consumer behavior is closely connected with the interactive market as well as products and services. (Peter, Olson, 2010) This report is aim to develop the KFC restaurant in Norwich strategically by analyzing the consumer behavior and interactive markets. Kentucky Fried Chicken (KFC) is a global fast food brand from America which is popular for its fried chicken. (Bell, Shelman, 2011) The